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  • There are numerous social media sites, but Twitter and Facebook are the two most popular sites in social media.
  • Each social media site has specific uses and key differences. For example, Twitter posts (Tweets) are limited to 140 characters, so Twitter is best used for quick reminders, “headline” news, and quick thanks to partners, clients, or others.
  • Facebook offers something for everyone. You can post news items, photos, and videos, and you can “tag” people in the pictures. You can organize contests and giveaways through Facebook. It’s highly interactive – you can truly have an interactive discussion with people on Facebook.