• Social media is all about immediacy – what’s coming up or
  • happening now.
  • Make sure your content is fresh and current – content dates very quickly on social media.
  • On the other hand, don’t overdo it. Multiple new items everyday will turn people off.
  • Social media involvement varies. Some people post 2-3 updates per week; others post new material several times a day. The key is deciding what works within your communications plan. In general social media content should deal with what’s new, good news, what you want people to know, reminders about upcoming events, or thanks to staff/volunteers for help at an event, etc.